Custom theme or clean Dawn build
A fully custom theme, or Shopify's free Dawn theme extended properly. Either way it's fast and every section is editable in the theme editor.
I design and build custom Shopify stores, migrate you from WooCommerce or anywhere else, and cut the apps you're overpaying for. For DTC brands in the US, UK, Canada, Australia and the UAE.
A fully custom theme, or Shopify's free Dawn theme extended properly. Either way it's fast and every section is editable in the theme editor.
Preloaded images, deferred scripts, no jQuery. Most stores I ship score 90+ on mobile.
I replace apps with theme code wherever the platform can already do the job. You keep the saved fees every month.
Custom checkout UI, upsells and cross-sells built on Checkout Extensibility.
Product, review and breadcrumb schema, clean URLs, sitemap and alt text from launch.
Products, customers, orders and redirects from your old URLs, all moved and checked.
A 15-minute walkthrough showing your team how to edit every part of the store.
Many agencies bolt 20 apps onto a store, make it slow, and lock you into their own dashboard. I do the opposite: metafields for editable content, theme code where the platform already does the job, and a stack you can maintain without me.
That covers what most DTC brands need. Anything else has to earn its monthly fee.
Your theme, apps and analytics. What stays, what goes.
You approve the design before any code is written.
Private preview, weekly demos.
Data, redirects, real iPhones and Androids.
Free fixes for the first month of real traffic.
“Phenomenal work, completed on time with great communication. He brought my vision to life.”
A custom theme gives you full control and the fastest store, but costs more upfront. A paid theme is cheaper and quicker to launch, but you inherit its bloat. I'll recommend one after seeing your design and scope.
Yes. Products, customers, orders and 301 redirects are part of the project. I also migrate from BigCommerce, Magento, Wix and Squarespace.
Yes, only 2.0: sections everywhere, metafields and app blocks. If you're on an older theme, I'll upgrade it or rebuild on Dawn.
Yes, including Checkout Extensibility, Flow and B2B. Below about $1M a month in revenue, Plus is usually overkill, and I'll tell you so.
It depends on design, apps and how much data we migrate. You get one fixed price within 48 hours of a free call, before any work starts.
A free 30-minute call. I'll look at your current store and tell you exactly what I'd change.
Book a Shopify call