Case study

Mini TogsKids clothing

A Shopify build for Minitogs that puts the catalog where it should be, front and center, easy to browse, easier to buy.

Also in the build

Responsive DesignLiquidSecure Payment IntegrationSearch Engine Optimization

About

Minitogs is a children's apparel store curating casual and occasion wear for kids. The team has a strong eye; the site needed to keep up.

The challenge

Build a fast, parent-friendly storefront that organizes a wide kids' catalog without losing the brand's energy.

What I built

The build

Custom Shopify Liquid theme tuned to the brand's bold visual language
Size guides, customer reviews, and related-product recommendations to support the parent buyer
Inventory and fulfillment integrations so the team can focus on curation, not ops
SEO targeting parents' actual search behavior, by age, by occasion, by category

Outcome

Sales climbed and repeat purchases followed. Minitogs is now the kind of store parents bookmark.

More work