Case study

All SleepersWearable blankets

A Shopify build for All Sleepers that turns a quirky product category into a tight, conversion-focused storefront.

Platform
Shopify
Build time
3 weeks
Type
Store
Year
2024
Also in the build

Responsive DesignSecure Payment GatewaysInteractive FeaturesContact FormsCall-to-Action ButtonsSearch Engine Optimization

All Sleepers website design
About

All Sleepers sells wearable blankets, yes, the ones you've seen go viral, built for comfort, mobility, and the kind of cozy that holds up to a real winter.

The challenge

Make the product feel inevitable, not gimmicky. Lean on the practical case (warmth + mobility) and clear the path to purchase.

What I built

The build

  • Custom Shopify theme with product-led storytelling on every page
  • Interactive sizing and use-case guides to support the first-time buyer
  • Inquiry and contact paths for B2B / bulk customers, schools, charities, gift programs
  • SEO tuned for the long-tail queries that actually convert ('wearable blanket adult', 'wearable blanket gift')
Outcome

All Sleepers reads as a real brand now, not a novelty. Inquiries and purchases both climbed in the first weeks live.

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