Case study

Up In SmokeSmoking accessories, Perth

A WooCommerce storefront that lets Up In Smoke Perth's curation do the talking, and turns serious enthusiasts into repeat buyers.

Platform
WooCommerce
Build time
1 month
Type
Store
Year
2024
Also in the build

WordPressResponsive DesignElementorACFSearch Engine Optimization

Up In Smoke case study screenshot
About

Up In Smoke Perth is the city's premier source for pipes, vaporizers, grinders, and accessories, the kind of shop regulars send their friends to.

The challenge

Migrate a curated catalog onto a WooCommerce store that feels premium, loads fast, and converts browsers into buyers without friction.

Up In Smoke case study screenshot
Up In Smoke case study screenshot
Up In Smoke case study screenshot
What I built

The build

  • Custom WordPress + WooCommerce build with the full catalog mapped onto branded category trees
  • Clean product detail pages with reviews, related-product recommendations, and detailed guides
  • Inventory and order tracking wired in so the shop runs itself once a sale closes
  • Technical SEO targeted at high-intent search, Perth pipes, shisha gear, the works
Up In Smoke case study screenshot
Outcome

Live in under a month. The store reads premium, the catalog converts, and Up In Smoke is locked in as Perth's go-to.

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Up In Smoke case study screenshot
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