Case study
Up In SmokeSmoking accessories, Perth
A WooCommerce storefront that lets Up In Smoke Perth's curation do the talking, and turns serious enthusiasts into repeat buyers.
- Platform
- WooCommerce
- Build time
- 1 month
- Type
- Store
- Year
- 2024
Also in the build
WordPressResponsive DesignElementorACFSearch Engine Optimization

About
Up In Smoke Perth is the city's premier source for pipes, vaporizers, grinders, and accessories, the kind of shop regulars send their friends to.
The challenge
Migrate a curated catalog onto a WooCommerce store that feels premium, loads fast, and converts browsers into buyers without friction.



What I built
The build
- Custom WordPress + WooCommerce build with the full catalog mapped onto branded category trees
- Clean product detail pages with reviews, related-product recommendations, and detailed guides
- Inventory and order tracking wired in so the shop runs itself once a sale closes
- Technical SEO targeted at high-intent search, Perth pipes, shisha gear, the works

Outcome
Live in under a month. The store reads premium, the catalog converts, and Up In Smoke is locked in as Perth's go-to.
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